Los Fanaticos se conectaron como nunca por TV y mediante plataformas digitales & redes sociales, siguiendo con interés la temporada No. 27, mientras que mas de 3.5 millones de espectadores disfrutaron el show en línea
Mayor información técnica respecto a Audiencia (Inglés)
ESTRELLA MEDIA’S ‘TENGO TALENTO, MUCHO TALENTO’ GETS RESOUNDING ‘LIKE’ FROM A GROWING HYBRID AUDIENCE – Fans Flocked to Digital and Social Media Platforms to Engage with Season 27, while more than 3.5 million Fans Connected through Linear Broadcast
June 13, 2023 – LOS ANGELES – Estrella Media’s original, award-winning entertainment competition series Tengo Talento, Mucho Talento had double-digit growth with a growing hybrid audience in Season 27, which had its season finale on June 7. The eight-week ‘super season’ of the flagship series on EstrellaTV reached more than 3.5m linear viewers (P2+), 2.3m social followers (Instagram, Facebook, and TikTok), and nearly 10m video uniques across its digital platforms, including social media.
“This season we took a new, fast, super-sized approach to the series, and it paid off,” said Enrique Guillen, Chief Content Officer, Estrella Media. “Shortening the season and launching not only a new stage, but a new judges panel, gave fans something to call their own – and they did. Thank you to all our fans who drove this season, and to the over 2000 contestants who auditioned, and to our final 13 who brought so much energy and brilliance to the show.”
Airing on linear broadcast April 17-June 7, the season reached an audience of almost 3.5 m P2+ viewers, and almost 1.2m A18-49 viewers.
The multi-platform digital broadcast drove nearly 300 million streaming video minutes and reached nearly 10 million video uniques in the month of May, a +21% and +17% increase over the prior year. The finals of the digital broadcast on June 6th and 7th also drove a record-high performance for EstrellaTV, eclipsing the previous high established by the November 3, 2022, digital broadcast of Premios de la Radio by 5%.
The season drove record-high performance and viewership across EstrellaTV’s ad-supported streaming platforms (including the EstrellaTV App, EstrellaTV.com, and the EstrellaTV FAST channel). The Telly Award winning show significantly increased engagement and viewership; compared to the previous month of April, EstrellaTV’s streaming platforms logged an increase of +10% in minutes and +4% in video sessions and +4% in video uniques.
The series’ social media channels (Facebook, Instagram, and TikTok) drove over 291 million views and almost 550 million impressions for the season. The season had a +73% follower growth with over 2.3m followers during the season. Additionally, on Estrella Media’s operated YouTube and Facebook channels in May, Tengo Talento, Mucho Talento content generated a whopping 580 million minutes of watch time, over 283 million video views, and the overall channels experienced a 38% increase in total minutes over the prior month.
