QUE BUENA LOS ANGELES CONTINUES TO WIN LOS ANGELES – #1 MORNING DRIVE, PRIMETIME AND MIDDAY RATINGS SUCCESSES.
REGIONAL MEXICAN IS THE CHOICE OF LOS ANGELES AND QUE BUENA LOS ANGELES IS REGIONAL MEXICAN
“Don Cheto al Aire” Continues as Los Angeles’s #1 Morning Drive Show (Total Market) with Adults 18-49 & 25-54
KBUE is the #1 Station (Total Market) in Prime Time Among Adults 18-49 and 25-54
“Al Chile con Marlene Quinto” Takes the #1 Midday (Total Market) Spot with Adults 25-54
June 13, 2023 – LOS ANGELES, CA – Que Buena Los Angeles (KBUE 105.5/94.3 FM), Regional Mexican music’s #1 station in the U.S. owned by Estrella Media, continues to win over Los Angeles, with another trifecta of #1 Total Market ratings wins in morning, midday and primetime in the May Nielsen Audio ratings survey. The station has six #1 Total Market wins with Adults 18-49 & 25-54 and eight #1 Spanish language ratings wins with Hispanic Adults 18-49 & 25-54, indicating the popularity of Regional Mexican music in Los Angeles.
“Regional Mexican music is at the core of Los Angeles, and Que Buena Los Angeles is Regional Mexican music,” said Eddie Leon, EVP, Radio Programming and Events. “Our DJs, staff and fans not only love the music, but live the lifestyle, and that connection can be seen in our ratings. Mil gracias Los Angeles!”
The station’s morning show, Don Cheto Al Aire, remains the #1 Total Market morning show for the third survey in a row in Los Angeles. They are #1, regardless of language, among Adults 18-49 and 25-54, and remain the #1 Regional Mexican morning show – a position they have held for 14 surveys in a row with Hispanic Adults 25-54. The show had a +97% year-over-year quarter hour growth with Hispanic Adults 18-49. Don Cheto is also the #1 morning show among Adults 18-49 and Hispanic Adults 18-49 & 25-54 on Estrella Media’s Riverside station, KRQB-FM.
Al Chile con Marlene Quinto, the station’s midday show, became the #1 Total Market show among Adults 25-54, and it retains its #1 Spanish midday position with Hispanic Adults 18-49 and 25-54. The show had a +132% year-over-year quarter hour growth among Hispanic Adults 18-49. Al Chile con Marlene Quinto is also #2 with Adults 18-49 for all stations regardless of language.
Que Buena Los Angeles is also the #1 Total Market radio station in the Los Angeles market among Adults 18-49 and 25-54 in Prime Time, Monday through Friday, from 6 a.m. to 7 p.m. It retains its #1 Spanish Language radio station among Hispanic Adults 18-49 and 25-54 in Prime Time as well.
“We thank our fans, first and foremost, as they are who we program for,” said Steve Mandala, Estrella’s Chief Revenue and Local Media Officer. “Serving an audience from morning until evening is what drives the staff and station, and having our audience validate our direction is rewarding. We are the #1 Regional Mexican music station in the U.S. We are champions for the genre and our audience. From Don Cheto, Marlene Quinto, and the entire staff, we say thank you to our fans for voting us #1 again.”
