FLAMIN’ HOT is the inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin’ Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon. The film is directed by superstar Eva Longoria, and stars Jesse Garcia (Quinceañera, Ambulance) and Annie Gonzalez (Vida, Gentefied).